Setting up a Google Ad Words campaign, Google's unique pay-per-click advertising service, is an outstanding way to ensure that your website is found among the top listings in online search results. It is ideal for:
- New businesses who are in need a strong search result presence
- Companies in highly-competitive industries seeking an advantage
- Seasonal promotions and special product & service rollouts
- Complementing your existing SEO strategies for greater effectiveness
- Increasing online visibility during traditionally slower periods
- Attracting and engaging customers and prospects in new markets
The stigma associated with paying for top listings is gradually fading, as more businesses realize how search engines such as Google operate, and moreover the advantages that can come from being found at the top of the search results.
Example AdWords account for a client who hired me to optimize there account.
How Can Google AdWords Help Your Business?
If you're new to PPC in general, run a search (on any topic) on Google and look at the top two or three shaded listings… this is Google Ad Words in action. At the surface there's nothing too complicated about it. Once your Google AdWords campaign has been written and then put into place, your listing will appear at the top of the search results page, based on the keywords or search term phrases entered by the end user.
In exchange for this top-listing position, you agree to pay a fixed amount for each 'click' that your ad receives; hence the term pay-per-click. The more you're willing to spend per click, the higher and more frequently your listing appears. The popularity of the search term will also play a role, in addition to dozens of other little idiosyncrasies. For this reason, it is vital that you work with a company or webmaster who knows exactly how Google AdWords campaigns work.
Advantages of Google AdWords in Your Online Marketing
There are countless reasons to consider running an AdWords campaign. Whether you're just starting out or looking to rebound from a sales slump, here are just a few reasons to use this proven method of effective search engine marketing.
AdWords is both Affordable & Manageable
With Ad Words you have the freedom to not only determine how much you're willing to pay for each click to your website, you can also set and adjust daily, weekly and monthly spending limits. This allows you to test the effectiveness of different ads using smaller dollar amounts, while constantly monitoring the performance of each ad individually. Working with a Google Certified AdWords consultant will allow you to consistently rotate your most successful ads in order to get the best results.
AdWords offers Proven Effectiveness
Consumers make their decisions based on a wide range of factors, though many simply click the first listing they see. This is where AdWords can give you a strong advantage. Even the most aggressive and properly-execute SEO campaigns can't guarantee that you will always rank in the top two or three listings. By ensuring that your listing is highly-visible, AdWords makes it possible for you to capitalize on those who almost always click instinctively.
Of course, you still need to make sure that you're showing up in the right searches. This is where working with a proven expert in Google Ad Words can make or break your success.
Allows You to Track Clicks and Conversions
With many types of online marketing campaigns, you're essentially flying blind into a sea of prospective customers. With AdWords and other types of PPC strategies, you have uncanny control over determining where customers came from, and what they did after seeing your listing. Through the use of conversion forms, an Ad Words specialist can show you what percentage of total clicks eventually became phone calls and e-mails. Over time, this can help you refine your listings from experimental to highly-effective.
Google AdWords-Certified Expert in Rochester NY
Sam Pizzo is the only Google Certified AdWords Partner in Rochester NY, and vastly experienced developing and managing PPC campaigns for businesses large and small. If you're not happy with your current search engine listing position, or in a highly competitive industry and in need of some immediate exposure, call Sam today at 585-478-2331 to learn more or get started.