In a recent blog on the topic of SEO, website design, content management, online marketing and a handful of other like-minded topics, one of the blatant amateurs actually went as far as to refer to himself as a professional Wordpress designer. Now, there's a lot wrong with this statement, on many different levels; so much so, that we need to break this stupidity down one section at a time.
The rube's comment left me contemplating the idea for the remainder of my night, until eventually it hit me... there are hundreds, if not thousands of people out there, passing themselves off as SEO & website design experts, armed with nothing more than an outdated and basic understanding of the internet, a Craigslist ad, and the ability to create decent-looking sites in WordPress. And the only reason they have that experience, is because they once needed to create a blog to chat with their D&D buddies. For the record, this is not a webmaster.
Does Your "Webmaster" Use Wordpress?
Let's start with the obvious in saying that, the phrase professional Wordpress designer is an oxymoron. I have nothing against those who use Wordpress to create websites... a personal site, a blog or portfolio, or a self-designed website for their small business. I actually applaud that. The problem, however, rests not with them.
The people we're talking about are those who usually spend the bulk of their time conceiving get-rich-quick ploys and scams. Eventually, many of these degenerates decide to jump on the SEO train, under the false assumption that there's nothing to it. And because they can talk a good game and know how to use a CMS designed for grade school-aged children, many business owners end up falling for it. Sound a little too familiar? What was the name of that program your 'guy' said he was going to use? Word, something?
Again, I need to stress that this is in no way a shot at Wordpress. It's risen to such massive popularity because of its ease of use, and functionality, and diverse layout options. It's a cool little setup, library of thousands of plugins for personal sites, organizations, small to medium companies and more. We're simply saying that if the person you've hired is talking about building you a from-scratch website, and ends up doing it in a template-based program, you should be concerned about every word this person has told you.
Why True Webmasters Avoid Wordpress
If SEO and search engine visibility didn't matter, I can bet at least 95% of web designer in America would be using WordPress or some similar template based CMS for small business. You see, in the time it would take a truly experienced and successful webmaster to open a Wordpress file, adjust all the settings, find functions, doing any outside the box customization that a pre-build plugin didn't already do, etc., they could have designed a completely original foundation for your new site. The reason webmasters design sites from scratch is because of the control, comfort and boundless flexibility it offers, not to mention you can follow several Google Guidelines that WordPress does not follow.
And regardless of how good the template site builder is; each one in their own way has limitations capable of hindering the technological creativity of highly-skilled website developers. It simply does not make any sense that they would go out of their way, to spend more time working in an unfamiliar template environment, using tools and functions designed for novice and intermediates. I like to say "It's not how pretty your website is, its how its made." What is the point of having a pretty website that nobody can find!?
The only real custom websites, are built from scratch
We could get into the schematics of how major search engines supposedly devalue page rank among poorly optimized template websites, or how having a plugin does not make your SEO program complete (or even effective), or even how easy it is to visually spot a website that has been whipped together simply for cosmetic purposes. The point to be made is this: The only way to ensure that your website is 100% customized for your business, is to have it built from a blank page, by an established and proven webmaster.
Did you get burned on the big promises of someone posing as a webmaster? Don't worry, all hope is not lost. Give us a call today and let us know what happened. We'll take a look at your site and let you know what issues need the most urgent attention, to ensure the visibility and rank you thought you were paying for initially.
CMS Max is one of the leading Website Developers in Rochester NY, and has been creating completely customized websites throughout NY and the US for over a decade.
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