You don't need to be the most tech-savvy of people to realize that, in just the past five years, the industry has become inundated with service review websites. Whether we're talking about the most popular review portals such as Angie's List or Home Advisor, or any of the other smaller home service provider websites, there's no shortage of places to find help these days. In light of their popularity, Facebook is also offering a way for its 1 billion+ users to browse and find qualified, experienced local businesses.
Service Reviews with a Facebook Feel
The obvious question here is, why would the industry need another website offering to help people find services? With others already dominating marketshare, it seems that Facebook would really have their work cut out for them. The difference, generally speaking, is that most people don’t rush to their phones every 5 minutes to check their Angie's List account. Facebook is banking on the fact that, since you're already logged in, it will be easy to bounce from posting and playing games, to looking up experts and reading local reviews.
Potential Advantages of Facebook Service Page Listings
- Instant access to online reviews with no need to log out
- More businesses being added to the directory every day
- The familiar "Facebook" flow that people are already use to
- Significantly larger audience of over one billion worldwide users
- The ability to quickly read and write reviews of service-based businesses
This is still a relatively new feature to the Facebook world, but it will be interesting to see how everything pans out. There was a time when Google+ made a real attempt to compete with Facebook, and we all know how that worked out.
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